Bid Optimization for Google Shopping Campaigns
Introducing ROAS Optimizer: The Google Sheets add-on that connects to your Google Ads account to help you analyze performance by product category and set the perfect, data-driven bids.
Stop Guessing. Start Optimizing.
The Problem
Manual performance analysis in Google Ads is time-consuming. It's difficult to get a clear view of ROAS at a granular category level (product_type_l1-l5), leading to inefficient bidding strategies based on guesswork rather than real profit margins.
The Solution
ROAS Optimizer automates data fetching and aggregates performance metrics right inside your familiar Google Sheets environment. It allows you to set Target ROAS for each product category and calculates optimal bid adjustments, empowering you to improve profitability.
Core Features
🔒 Secure, Direct Google Ads Integration
Authorize your account safely using OAuth2. All data is processed on your behalf and stays within your Google Sheet. We never store your sensitive information.
📊 Category-Level Performance Analysis
Automatically pull and aggregate key metrics (Clicks, Cost, Conversions, ROAS) by product category levels (L1-L5) to uncover true performance drivers.
🎯 Intelligent Bid Suggestions
Input your Target ROAS for each category directly in the spreadsheet. The tool calculates the optimal bid adjustment needed to reach your profitability goals.
👇 Full User Control
No automatic changes are ever made to your account. You review all bid suggestions and have full control to apply them back to your campaigns with a single click.
Ready to Boost Your ROAS?
The tool is currently in the final stages of development. Sign up now to be the first to know when we launch and get an exclusive early-bird discount.
© 2025 ROAS Optimizer for Sheets. All rights reserved.
This tool is not affiliated with or endorsed by Google. Google Ads™ is a trademark of Google LLC.
